Steve Jobs by Walter Isaacson is about passion, the creative process, the digital revolution, and so much more. In addition to portraying the phenomenal vision, energy, magic, and explosive temperament of Jobs, Isaacson masterfully takes us into the board rooms, the R&D rooms, and the bathrooms of Apple, Pixar, Disney, Sony, Hewlett Packard, Microsoft, The New York Times, and Corning amongst others.
Although Jobs redefined “control freak,” he gave Isaacson unlimited access to every aspect of his life and made himself ignore the research process.
Isaacson tells the story of how each of Apple’s products came to be made in compelling mini chapters. For example, before the iPod could be born, Jobs had to first invent iTunes which involved convincing several major record companies to revolutionize the way that they did business. Another mini chapter details the decision process behind choosing the ungrammatical “Think Different” campaign.
Despite Jobs passion for every facet of designing, manufacturing, selling, and experiencing Apple products, his abrasive management style got him ousted from Apple in 1985. Jobs eventually became CEO of Pixar and then CEO of both for several years. He gambled his personal fortune and nine years of his time on developing Pixar’s animated movies.
Famous for making the impossible happen, Jobs convinced Corning CEO Wendell Weeks to quickly produce a signature component of the iPhone, Gorilla Glass. Weeks who initially balked at the request recollected, “We did it in under six months. We produced a glass that had never been made.”
When Jobs defied his board to create the first Apple store, he indulged his passions for architecture and retailing by becoming involved in every detail from seeking the perfect Italian marble for the floor to the design of the windows and layout.
Unfortunately, Jobs could not will away his cancer, nor could he follow medical advice to adjust his extreme eating habits in order to help him battle the disease that did him in.
“My passion has been to build an enduring company where people were motivated to make great products,” Steve Jobs. Steve Jobs should be required reading for every business major. Although the first 55 pages dragged, I relished each and every of the next 520 pages and captivated my 4th grader and 8th grader with selected passages.
First published Jan 2012 @ WritersWhoRock.com